November 27, 2022
The UK is one of the most secure and largest iGaming markets globally, with the latest numbers showing over 40 million UK residents play online casino games. No wonder game developers and online live casino operators want a share of this regulated market.
On October 25, 2022, Ezugi announced that it had completed an agreement with Playbook Engineering to expand its UK reach. The deal will see Ezugi offer its UK-certified live casino games on the operator’s eight online casino brands. The UKGC-licensed company operates live casino brands like BetZone, Rhino, and Vickers.
Founded in 2012, Ezugi is now part of the expansive Evolution Gaming umbrella that includes top brands like NetEnt, Red Tiger, DigiWheel, and Big Time Gaming. Playbook Engineering became the first live casino operator in the UK to partner with Ezugi, marking a significant milestone for the live content aggregator.
As expected, this deal will avail Ezugi’s entire live casino lobby to Playbook Engineering’s UK players. Gamers will access popular titles like Lucky 7, Andar Bahar, Teen Patti, Blackjack Salon Prive, Dragon Tiger, Royal Poker, and more.
Playbook Engineering’s Head of Casino, Ceiron Jones, quickly showered the latest agreement with praise. The official said that increasing their offerings has been the main objective in 2022, and they are thrilled to include Ezugi’s UKGC-certified content on their platform. Jones lauded Ezugi’s focus on developing unique player experiences, which Playbook is excited about.
“Ezugi has a great mix of games and we’re confident that players in the UK will love them. Blackjack Salon Privé in particular, which is specifically aimed at high rollers, is a perfect fit for a number of our operators. We’re already seeing these titles resonate with customers and can’t wait for the reaction from players.” Said Ceiron Jones_._
On their part, Balraj Bambhra, Ezugi’s UK Territory Key Account Manager, said that taking their rich mix of games to the UK via the respectable Playbook platform is a significant and exciting step for the company. The official said this deal would increase the company’s visibility amongst operators and players in the UK.
Note that Playbook is one of the biggest global gaming platforms providing services to established and new iGaming operators. According to the operator, betting is about entertainment, and they help their operators acquire, retain, and entertain players. Their comprehensive platform includes sportsbooks, live casinos, online casinos, virtual content, CRM, promotions, and more.
The Playbook Engineering deal couldn’t be announced at a better time for all parties involved. Ezugi recently expanded its live casino game catalog with EZ Dealer Roulette. This unique live roulette game is presented in Thai in a modern and state-of-the-art studio environment. The game uses the standard European roulette rules, meaning UK players won’t struggle to get the hang of it.
Pang Goh, Ezugi’s Business Development Director, said that EZ Dealer Roulette uses pre-recorded video, making it perfect for players where live dealer games are illegal. The official said EZ Dealer Roulette would be available in more languages soon.
Before this exciting launch, Ezugi had announced the debut of Royal Poker to boost its already strong video poker offering. According to Pang Goh, Royal Poker traces its roots in Eastern Europe and offers poker lovers something different.
Royal Poker uses the standard five cards like the typical poker game, and the strongest hand wins. But Royal Poker adds a new twist to this classic card game by allowing players to buy a sixth card. Players can also take insurance for strong hands and buy the live dealer an extra card to help the croupier qualify.